Tag Archives: beeradvocate

The Great Purge – Part II

The kvass that shook the BeerAdvocate Top 100

Read Part I of this article “The elusive kvass” here

People line up to drink kvass from a tanker cart.

Reviews trickled onto the BeerAdvocate website and a peculiar trend slowly emerged. The reviews highlighted the good and bad of the beers, compliments were mixed with criticism and the humored good nature of the local craft beer community was apparent. The one thing that was consistent was the score being posted: perfect.

When this happened in June of 2010 the BeerAdvocate “Top 100 Beers on Planet Earth” required a minimum of ten reviews to be listed. The exact formula was weighted in favor of consistent reviews. This means that a very controlled pool of reviews—for instance from a rare kvass that had never been reviewed before—could in effect be catapulted into the Top 100 with as little as a dozen reviews.

This is precisely what happened. As soon as eleven reviews came there it was. Just sitting there. Nobody seemed to notice at first, which gave it the chance to climb even higher. A couple days later it was sitting pretty at the #62 Top Beer on Planet Earth. Magnificently, this noble kvass shone brilliantly as a beacon of hope to the other kvasses of the world.

Continue reading

Advertisements