Tag Archives: advocacy

i am a craft beer drinker

Please take a moment to check out this video created by my friends at New Brew Thursday.  These guys are just craft beer drinkers like you and me who traveled to breweries across the country to help advocate for craft beer and film segments for this.  They produced this video on zero budget, yet it is purely professional.

I was lucky enough to attend the premiere of the video Friday, September 10, at The Bruery in Placentia, CA.  The place was packed and the video was well received, despite a problem with low audio.  The video streamed exclusively on CraftBeer.com (The Brewer’s Association website) for the first days of release.

Kudos to the NBT crew on this accomplishment, you guys definitely Extol Beer.


Beer Styles pages created

The first major addition to the knowledge base at Extol Beer is the Beer Style page.  The reasons behind this is simple: knowing the different styles of beer is the best way to quickly understand beer as a whole.  The best strategy for a new craft beer drinker especially is to familiarize oneself with the characteristics of different beer styles.

The world of beer is vast and the range of sights, aromas, flavors, and feels is dauntingly immense.  By coming familiar with the hugeness of all beer can be broken down and explored piece by piece.  Another strategy is skipping around from different styles until the drinkers finds one that intrigues them and then exploring that style with vigor.

The Beer Styles page currently contains:

  • Why categorize beer?
  • Use of basic terms and definitions for ale and lager
  • Links and discussion of three different beer style guides.
  • Breaking the Rules – why styles can’t contain us.

Cheers and Extol Beer.